The difference between a logline and a tagline

The difference between a logline and a tagline

A logline is a one (or occasionally two) sentence description that boils the script down to its essential dramatic narrative in as succinct a manner as possible.

A tagline is a piece of marketing copy designed to go on posters to sell the film

– In space no one can hear you scream (Alien)

Crucially, a logline contains all the elements necessary for the telling of a good story. It is written for industry professionals to show them that you can create a viable story for the script – a marketing hook alone won’t cut it.

One further note that you won’t like: A logline is the DNA of your script. If you can’t make the logline work, it’s probably becasue the story in your script doesn’t work. This is why some people suggest writing a logline for your idea before embarking on the script.

Not sure where to begin? These tips are going to help:

1. A logline must have the following

–       the protagonist
–       their goal
–       the antagonist/antagonistic force

2. Don’t use a character name

It has no intrinsic information and so is a useless word. Instead, tell us something about the character.

– A sous-chef

– An ex-superhero

3. Use an adjective to give a little depth to that character

This is your chance to show some character. Beware of cliche, and also of the power of irony. It’s helpful if the characteristic you describe will have something to do with the plot.

– A mute sous-chef

– An alcoholic ex-superhero

4. Clearly and quickly present the protagonist’s main goal

This is what drives your story and it will drive your logline too. Make sure that the goal is present early in the script – if you don’t make good on your logline’s promise early enough the rest of the script won’t get read.

– A mute sous-chef wants to win the position of Head Chef at her boss’ new restaurant

– An alcoholic ex-superhero searches for his daughter

5. Describe the Antagonist

The antagonist should be described in a similar, but preferably shorter, manner than the hero. If the hero faces a more general antagonistic force then make it clear that they are battling something, not just life’s bumps and buffets.

– A mute sous-chef wants must fight off an ambitious rival to win the position of Head Chef at her boss’s new restaurant.

– An alcoholic ex-superhero searches for his daughter after she is kidnapped by his dementing, jealous former sidekick.

6. Make sure your protagonist is pro-active

He or she should drive the story and do so vigorously. Good loglines will show the action of the story, the narrative momentum that carries you through the script. In some cases the protagonist will be reactive, but note, this is not the same as passive.

7. If you can, include stakes and/or a ticking time-bomb

These are very useful narrative devices that add urgency tou your script. If they fit in easily, include them in your logline.

– To save his reputation a secretly gay frat-boy must sleep with 15 women by the end-of-semester party.

8. Setup

Some scripts operate in a world with different rules to our own and require a brief setup to explain them, e.g. most science-fiction stories. Others have a protagonist whose personal or psychological history is crucial to the story and needs to be explained. Again, be brief.

– In a world where all children are grown in vats…

– Driven to a mental breakdown by an accident at work, an aquarium manager…

9. About the ending

Do not reveal the script’s supercool twist ending, even if it is the next The Usual Suspects. The story, and thus the logline, should be good enough to hold up by itself; a surprise ending should be a lovely bonus found when reading the script. N.B. This all changes when you get to writing your treatment.

10. Don’t tell the story, sell the story

Create a desire to see the script as well as telling them what’s in it. Loglines are like poetry, every word counts. Tinker, test, and tinker some more.

Bonus

If you can’t write a decent logline of your idea before embarking on the script, then maybe reconsider writing that thing. If it’s unfocused and muddled at the loglines stage, it’s not going to get any better as you write.

Good luck, and feel free to submit samples in the comments box.

1. What is a logline?

A logline, or log line, is a brief (one to two sentence) summary of a movie, tv show, etc. that hooks the reader in and describes the central conflict of the story.

If someone asks you what your screenplay is about, respond with a logline. While we’ll get into what makes the best loglines pop and get our attention, it’s important to note that movie loglines are concise.

It's the most important part of a logline definition.

LOGLINE VS SYNOPSIS

While your logline is a short summary of what your movie is about, your synopsis is a beat for beat retelling of your story's plot.

Whether you're crafting a documentary logline or tinkering with loglines for short films, your logline is never the same as your synopsis.

LOGLINE VS TAGLINE

While your logline tells us what we're getting into, the tagline gets us excited and most always a play on words. What's a tagline?

Using tv logline example, Silicon Valley, we'd see that the logline is "A shy silicon valley engineer tries to build his own company." While the tagline is "He's got called company."

LOGLINE FORMULA

INSERT LOGLINE FORMULA IN YOUR STORY

While no two movie loglines are alike, inserting your story into logline template can give your project shape and keep you on track. Use the following formula to get you started:

When [INCITING INCIDENT] happens, [OUR PROTAGONIST] decides [TO DO ACTION] against [ANTAGONIST].

HOW TO WRITE A LOGLINE

2. Create strong protagonists

A beautiful assassin. A hot-headed anchor. A culinary-gifted rat.

The first part of your logline should give us insight into who your movie is about.

While you have a great sense of your main character, it's important to focus on the key elements that make your character unique. Usually two conflicting adjectives can grab our attention as to who the protagonist is. 

DON'T USE CHARACTER NAMES

People didn't know who Ron Burgundy was before Anchorman...

The original logline for that project most likely read “A vain, super cool anchorman who is the epitome of 1970's American culture...etc." 

Since your characters only exist in your mind's eye, it's important to really describe who your characters are.

Napoleon Dynamite Example

A listless and alienated teenager decides to help his new friend win the class presidency in their small western high school, all while he must deal with his bizarre family life back home.

WRITING LOGLINES

3. The best loglines are goals

Character studies are fun, but characters are only defined by the actions they take. A great logline sets up what the character wants--we’ll have to see if he or she achieves it. The best logline examples pose questions that we'll have to watch play out. 

If you wrote a movie logline that stated, "a man sets out to build a robot," it may be a goal, but it is a bit too bland, and possibly too broad.

That same logline can be strengthened by adding a specific, testable goal. "A man sets out to build a robot to win a competition." Immediately, we can visualize a competition and a clear way to benchmark the protagonist's success.

USE THE ACTIVE VOICE

It’s no fun when something happens to us out of our control. That’s why we use the active voice.

While passive events can happen as inciting incident, the characters reaction can never be something s/he just has to do.

In the next logline, we see that there's a very clear goal for our main character and it's very easy to see whether or not he achieves it.

Django Unchained Example

With the help of a German bounty hunter, a freed slave sets out to rescue his wife from a brutal Mississippi plantation owner.

LOGLINE EXAMPLES

4. Irony is your friend

An airhead blonde goes to Harvard Law School.

A Christmas Elf goes to New York City.

Peruse any great logline examples, and you'll be sure to find irony. While irony is the bedrock of any comedy movie loglines, it also makes the protagonist's journey the hardest possible.

By pairing opposite personalities together and placing fish out of water, your story begins to take shape.

In Silence of the Lambs, irony comes through as a serial killer is recruited to capture other serial killers.

The Silence of the Lambs

A young F.B.I. cadet must confide in an incarcerated and manipulative killer to receive his help on catching another serial killer who skins his victims.

HEIGHTEN THE STAKES

5. Movie loglines should have stakes

Is it the end of the world? Will a bomb explode? Is there a dastardly villain? How to create the ultimate villain is no easy feat, but it's easier if you have strong stakes. 

Stakes are great when coupled with a goal–when stakes are increased, it makes our desire to see the whole thing play out even greater.

Having stakes is the basis of how to write a logline. Consider the movie logline for the 1994 film, Speed.

A young police officer must prevent a bomb exploding aboard a city bus by keeping its speed above 50 mph.

Without "by keeping its speed above 50 mph," this logline loses not only its stakes but also what keeps us invested in the plot.

TRY USING A LOGLINE GENERATOR

Maybe you’re stuck for ideas, either way, a generator is a cool way to brainstorm, but not end up with a final product. A logline generator can give direction for a character you want to write about, but any generator or formula will leave you with something lackluster.

Star Wars: A New Hope

Luke Skywalker, a spirited farm boy, joins rebel forces to save Princess Leia from the evil Darth Vader, and the galaxy from the Empire’s Death Star.

Before we get to the next tip, what about TV show loglines?

Are they different?

MORE LOGLINE EXAMPLES

6. The best loglines break the rules

A producer's assistant will pour over loglines all day long to the point where they'll all read exactly the same.

While the tips we've outlined should give you structure and direction, what makes movie loglines truly great is riffing on the conventional.

This Pirates of the Caribbean logline does just that. Although it states character names, it gets across character with careful placed quotation marks around the word "Captain." It shifts the inciting incident half way through the logline. And most importantly, it delivers a twist right at the end of the sentence. 

HOW TO FIND THE ESSENCE OF MOVIE LOGLINES

While getting across all the information we expect, your logline has to have the flavor of your film. To find the flavor, visualize what your film or show will look like. Knowing how to use storyboards will make this process much easier. 

Pirates of the Caribbean

Blacksmith Will Turner teams up with eccentric pirate “Captain” Jack Sparrow to save his love, the governor’s daughter, from Jack’s former pirate allies, who are now undead.

THE BEST LOGLINE

7. How to write a logline that kills

·         Describe your protagonist with strong adjectives

·         Give your protagonist a clear goal

·         Use irony

·         Increase the stakes

·         Don't be afraid to break convention

The best loglines take multiple drafts and lots of experimenting.

Once you've come up with a logline that you're really excited about, you can use StudioBinder's free screenwriting software to write your entire script. Yup, that's right, it's free.

You can create as many scripts as you like and write an unlimited amount of pages. Our feature guides you through the writing process, and teaches you the industry standard format that has been used by professionals for decades.

How to write a logline: the ultimate step-by-step guide. 

Learning how to write a logline that achieves this is perhaps the most important stage in the planning and development phase of writing a screenplay.

Without a great logline—one that succinctly sums up the core conflict of the story—it’s pretty hard to write a great script. This is because a screenplay logline contains the foundational DNA the whole movie is built on: its struggle between all the major characters and essence of what’s at stake.

In this post, we’ll show you not only how to write a logline, but how to write good loglines that will grab the interest of execs, managers and producers.

Learn how to write a logline the smart way and you’ll save yourself months of rewrites in the future by addressing problems at the foundational concept stage.

Here’s what we’ll be covering in the post:

• What is a logline? A logline definition that will demystify the process

• How to write a logline using a simple logline formula

• Bad logline examples and how to fix them

•Some quick wins to rescue weak movie loglines

• A key rookie mistake when it comes to writing a logline

So, let’s dive on in with the first section.

What is a logline?

Here’s a quick logline definition:

A logline is simply the script’s core conflict summed up in one or two sentences.

By “core conflict” we mean the struggle between protagonist and antagonist that indicates to the reader what’s at stake—the reason why they should watch this movie.

Before we get into the nuts and bolts of exactly what is a logline, let’s take a look at a few sample loglines from famous movies.

Film logline examples.

Drama.

When his brother dies, a depressed handyman is forced to return to his hometown and confront his horrific past having been made sole guardian of his spirited 16-year-old nephew. (Manchester by the Sea.)

Comedy.

Three buddies wake up from a bachelor party in Las Vegas, with no memory of the previous night and the bachelor missing. Now they must put together the pieces of the night before and get him to the altar before it’s too late. (The Hangover.)

Action/Adventure.

In 1936, archaeologist and adventurer Indiana Jones is hired by the US government to locate the ancient Ark of the Covenant before the Nazis, and stop them from becoming the most powerful army the world has ever known. (Raiders of the Lost Ark.)

Thriller.

Two detectives—a rookie and a veteran—attempt to catch a serial killer who uses the seven deadly sins as his modus operandi before he kills again. (Se7en.)

Horror.

A young couple becomes increasingly disturbed by a seemingly demonic presence in their new suburban home and must figure out how to stop it before it’s too late. (Paranormal Activity.)

Imagine these movie loglines are for films that are yet to be released. Would you want to watch them? Imagine you’re an exec who reads one of these loglines in a query letter or hears it in a pitch. Would you want to read the script?

The answer is probably yes because each logline makes you want to see the movie or read the script by perfectly encapsulating the core conflict inherent in the story.

So let’s now take a look at just how to write a logline that gets people excited, makes them envisage the movie and want to read the script.

How to write a logline by using a formula that guarantees conflict. 

There are three elements that go toward creating great loglines.

If you learn how to write a logline using this logline formula you’ll be putting yourself at a major advantage over the thousands of specs scripts currently floating around Hollywood. And potentially save yourself some major headaches while writing the actual script.

The 3-way triangle of conflict.

There is a simple logline template you can use when learning how to write a logline:

Protagonist + Struggle with Antagonist + Death Stakes

We like to call this the “three-way triangle of conflict” between protagonist and antagonist and it’s an essential tool in building the best loglines possible.

In fact, the reason why so many movie loglines fail at the first hurdle is usually that they’ve missed out one of the three steps in that equation. But before we go into each of the steps in more detail, let’s apply our three-way triangle of conflict logline formula to the ones we previously looked at:

Drama. 

When his brother dies, a depressed handyman [protagonist] is forced to return to his hometown and confront his horrific past [death stakes] having been made sole guardian of his spirited 16-year-old nephew. [struggle with antagonist] (Manchester By The Sea.)

Comedy.

Three buddies [protagonists] wake up from a bachelor party in Las Vegas, with no memory of the previous night and the bachelor missing. [struggle with antagonist] Now they must put together the pieces of the night before and get him to the altar before it’s too late. [death stakes] (The Hangover.)

Action/Adventure.

In 1936, archaeologist and adventurer Indiana Jones [protagonist] is hired by the US government to locate the ancient Ark of the Covenant before the Nazis [struggle with antagonist] and stop them from becoming the most powerful army the world has ever known. [death stakes] (Raiders of the Lost Ark.)

Thriller.

Two detectives—a rookie and a veteran [protagonists]—attempt to catch a serial killer who uses the seven deadly sins as his modus operandi [struggle with antagonist] before he kills again. [death stakes] (Se7en.)

Horror.

A young couple [protagonists] becomes increasingly disturbed by a seemingly demonic presence in their new suburban home[struggle with antagonist] and must figure out how to stop it before it’s too late. [death stakes] (Paranormal Activity.)

As you can see, the script logline template of Protagonist + Struggle with Antagonist + Death Stakes can be applied to any genre of movie. And as in the case of the logline to Manchester by the Sea, don’t necessarily have to go in the same order.

What’s important is that there is a three-way triangle of conflict that gives a sense of the pressure the antagonist is going to put the protagonist under and why we should care.

You may be wondering why a drama like Manchester by the Sea or a comedy like The Hangover contains “death stakes.” We use this as a catch-all phrase because ultimately all stakes are about death.

The only difference between the stakes in an action/adventure, thriller or horror and those found in a drama or comedy is that in the former they’re literal, while in the latter they’re figurative. But we’ll get into this in more detail later on in the post.

The power struggle.

Essentially, a movie is a three-way power struggle between the protagonist, antagonist and what’s at stake, usually personified in a stakes character.

Let’s take a closer look at some of our sample loglines:

• Manchester by the Sea. Lee is the protagonist, his own personality and terrible past are the forces of antagonism, and saving his failing life is what’s at stake—personified in the stakes character of his nephew, Patrick.

•  Raiders of the Lost Ark. Indy is the protagonist, the Nazis are the antagonists and the future of the world is at stake—personified in the stakes character of Marion.

•Se7en. Somerset and Mills are the protagonists, serial killer John Doe is the antagonist, and stopping him before he kills again is what’s at stake—personified in the stakes character of Mills’s girlfriend, Tracy. And so on.

It’s this three-way power struggle—the protagonist and antagonist both fighting in direct opposition over something big at stake (usually personified in a stakes character)—that makes a screenplay’s conflict feel complete.

So now let’s go deeper into each of these specific three stages you should use when writing a logline.

How to write a logline step #1: add protagonist.

A concept, story, or plot isn’t much without a protagonist to identify with, and this should be the first thing you establish.

The thumbnail sketch.

The trick, though, is to make sure you define your protagonist (or protagonists) as clearly and evocatively as you can in a short thumbnail sketch:

• A female FBI cadet

• A middle-aged beach bum

• An aspiring pop singer

And so on… This is a great way of giving us an immediate impression of who we’re rooting for, as jobs and life statuses often tend to hint at personality too. Don’t be afraid to add an adjective too: “an uptight businessman,” “a confused graduate,” “a meek hobbit of the Shire,” etc.

In either case, always lean toward the specific when writing a logline rather than the general. Write “a frustrated office worker,” rather than “an office worker,” as it says more about who we’re dealing with.

The trick is to build as specific and as vivid a thumbnail sketch of your protagonist as possible in as few words as possible. “A loving father of four who works as a mechanic enjoys playing online poker, and dreams of one day emigrating to the US,” could obviously do with some trimming.

Should you add names? 

There are no hard and fast rules over this, but it’s not necessary to add names to movie loglines. We don’t need to know, for example, that your protagonist is called Cindy Schwartzman, just that she’s “a hard-nosed New York Post reporter.”

On the other hand, if you think adding your protagonist’s name to the logline helps conjure up an image of them in our mind, then go for it.

How to write a logline step #2: add struggle with antagonist.

We could’ve called this step “Add Antagonist,” but that would be to skip over an essential factor in creating great loglines: the pressure the protagonist is put under while struggling with the antagonist.

It’s much easier to come up with an effective concept and screenplay logline if you do it from the perspective of a protagonist’s struggle with an antagonist. Rather than simply “hero vs. villain,” which feels static.

Your antagonist can be a physical person, a storm, a pack of wolves, an asteroid, or whatever you choose. What’s important to get across in the logline is just how super frustrating this struggle will be for your protagonist.

By adding a struggle with an antagonist to any idea, concept or logline, it can be immediately improved.

Consider this logline.

A failed novelist, still hung up on his ex, embarks on a wine-tasting road trip with a friend right before the latter’s wedding.

It’s not a bad logline for Sideways. It paints a good picture of who the protagonist is, and tells us the basic facts of what the story’s about. But it’s still missing something. And that something is the second step of the logline formula: the struggle with an antagonist.

The problem here is that “embarks on a wine tasting road trip with a friend right before the latter’s wedding,” doesn’t give us any sense of the conflict. It’s missing the struggle between the protagonist and antagonist.

A better version.

A failed novelist, still hung up on his ex, struggles to handle his soon-to-be-married best friend’s attempts to get them both laid while on a wine-tasting road trip right before the wedding.

Once the protagonist has to struggle to do something—in this case “handle his soon-to-be-married best friend’s attempts to get them both laid while on a wine-tasting road trip”—the logline immediately gains conflict and increases interest.

The stakes of “right before the wedding” are also increased because now we know the antagonist’s intentions too.

Another popular mistake when writing movie loglines can be found below.

Too vague.

A World War II nurse faces death at every turn in an epic story of love, loss and redemption.

These kinds of movie loglines summarize the conflict thematically but don’t actually tell us what the actual conflict is. Or who the antagonist is. Make sure we can envisage how your protagonist will have to “struggle to overcome,” “battle against,” “clash with,” “thwart,” etc. an antagonist.

Adjectives like these really help the reader see the movie in a logline. They add movement to the story and are the best way of letting us imagine just what the protagonist’s journey and conflict will entail throughout the film.

If you have a hard time imagining who, or what, your protagonist struggles against, then you may need to go back to writing a logline which clearly addresses the conflict.

How to write a logline step #3: add death stakes. 

Many writers already appreciate that there needs to be something more at stake in a film than whether the protagonist buys a Ferrari or an Aston Martin, but still come unstuck producing major stakes for us to care about in the script logline. The reason for this is often that they’re not applying “death stakes.”

In order for a movie to have high enough stakes for an audience to care about, it needs in one way or another to be about the protagonist’s death. Either literally, or figuratively. This is why we care so much about what happens in great films because they’re about the highest stakes you can get: death.

Death stakes in action/adventures, thrillers and horrors. 

These types of movies generally all involve literal death stakes for the protagonist (and often for others too—either their immediate family or the wider world.)

♦  Raiders of the Lost Ark. Indiana Jones is literally threatened with death at the hands of the Nazis, and so are millions of others if he doesn’t stop them from capturing the Ark.

• Prisoners. Keller Dover has to find his missing daughter before she’s literally killed.

• It Follows. Jay will actually be killed by the evil entity if she doesn’t pass on the curse by sleeping with someone else.

Death stakes in dramas and comedies. 

The stakes in comedies and dramas, on the other hand, tend to revolve around the figurative death of the protagonist. This is because we know they’re running the risk of never being healed or “complete” ever again.

The stakes you need to focus on for protagonists in these genres are usually more personal and/or relationship related.

• 27 Dresses. Jane will figuratively die inside if she continues to always be the bridesmaid and never find love herself.

• It’s a Wonderful Life. George Bailey will figuratively die if he doesn’t lead the life he wants—traveling and seeing the world.

• Planes, Trains and Automobiles. Neal’s relationship with his wife and kids will figuratively die a little more if he doesn’t make it home in time for Thanksgiving.

The number one thing you must do when writing a logline and considering the stakes of your movie is always ask yourself:

How does my protagonist risk dying in this film, either literally or figuratively?

Add some death!

If there’s no clear sense of the protagonist’s imminent death then a logline can usually be strengthened by adding it.

The foundation of all good conflict rests on the aforementioned three-way triangle of conflict between the protagonist and antagonist. Two characters struggling to achieve something with high stakes attached.

Again, this can be a love interest, or the protagonist’s life, or a magic cat, depending on the genre and the story. The main thing to remember is that whatever’s at stake, must be of super high importance to the characters involved.

If we can sense, even slightly, from the logline that the protagonist and antagonist will find it hard to care about the stakes, we will find it hard to care as well.

How to write a logline step #4: learn from bad logline examples.  

Here are some bad logline examples, followed by better versions with the three-way triangle of conflict added.

So-so versions. 

• A happy-go-lucky pastry chef is given maid-of-honor duties for her best friend’s wedding but doesn’t get on with one of the other bridesmaids.

• An actor who once played an iconic superhero puts on a Broadway play hoping to revive his career.

• A United Nations employee traverses the world to stop a zombie pandemic.

Note how these aren’t the best loglines because they fail to really engage the interest as well as they could, especially when compared with the versions below with an added three-way triangle of conflict.

Better versions.

A down on her luck pastry chef [protagonist] clashes with a competitive bridesmaid [struggle with antagonist] while struggling to handle maid-of-honor duties for her best friend’s wedding. [death stakes] (Bridesmaids.)

A washed-up actor who once played an iconic superhero[protagonist] battles his ego, family, and cast members [struggle with antagonist] while putting on the Broadway play intended to revive his career. [death stakes] (Birdman.)

A United Nations employee [protagonist] traverses the world in a race against time to stop the zombie pandemic that is toppling armies and governments, [struggle with antagonist] and threatening to destroy humanity itself. [death stakes] (World War Z.)

As you can see, the three-way triangle of conflict and some well-chosen adjectives can really help bring a logline to life and really strengthen the core conflict in the movie.

How to write a logline step #5: use these quick wins.  

How do you know if your screenplay logline is weak or not? If most or all of the following three statements ring true, there’s a strong possibility your logline isn’t as strong as it needs to be.

1.  I find it hard to articulate what the script’s about if someone asks.

2.  It’s hard to locate a triangle of conflict in my logline.

3.  When I tell someone my idea they get confused.

Many screenplays we receive for script coverage are weak because their initial concept is weak. In order to strengthen the concept, however, here are five quick wins that you can apply to any script.

1. Ask yourself three key questions. 

If the concept is lacking, we advise writers to return to the logline stage and ask themselves the following three questions:

1.  Who is my protagonist and what do they want?

2.  Who (or what) are they struggling against while trying to achieve this?

3.  What’s at stake if my protagonist doesn’t achieve what they want?

Asking yourself these questions should help show you what main areas need addressing in the logline.

2. Force your protagonist to do something they don’t want to do. 

If your protagonist is just doing something in your script logline because they want to, maybe try forcing them to do it instead in order to raise the pressure and stakes.

Let’s take a look at a few logline examples:

•  Manchester by the Sea. Lee is forced to look after his nephew, rather than happily agreeing to it.

• Sideways. Miles is forced into a different kind of wine tour than he expected by Jack, rather than both of them agreeing from the outset to try and get laid.

• Don’t Breathe. The trio of burglars are forced to fight for their lives after becoming trapped in the blind man’s house, rather than them choosing to remain because of the money.

When writing a logline, it’s always good to eliminate all possible escape routes for your protagonist, box them in a corner and then try and get them out of it.

3. Tell us one idea, not many. 

This is a key thing to remember when learning how to write a logline. Often newbie writers’ loglines tend to jump from one idea to the next. Something like this:

When a farm boy discovers a magic portal to another world he realizes his imaginary friend is real and together they must find the princess before the king imprisons him for theft and the evil queen invades with her army.

Keep your script logline simple. Tell us who or what the protagonist is struggling against and what’s at stake and that’s it.

4. Use irony to make things extra interesting. 

Ask yourself what’s the most ironic situation your character could find themselves in, given their personality?

Here are a few film logline examples that use irony to great effect:

• Bridesmaids. It’s ironic that the best friend of the bride doesn’t want to be her bridesmaid.

• The King’s Speech. It’s ironic that the king, whose royal position involves public speaking, can’t talk without stammering.

• Don’t Breathe. It’s ironic that three young burglars fall victim to a blind old man as they try to rob his house.

Irony can strengthen a logline immeasurably by making the core conflict that much more surprising, intriguing and contrary to what audiences expect.

5. Exploit ordinary vs. extraordinary dichotomies. 

If your script is set somewhere extraordinary, one easy way to strengthen the logline is to make sure the protagonist is as ordinary as possible. Likewise, if your protagonist is extraordinary, you can make sure the world of the story is as ordinary as possible in order to heighten the conflict.

Here are some sample loglines that show this in action:

•  Eternal Sunshine of the Spotless Mind. Joel is a shy office worker who winds up racing through his own memories. [ordinary protagonist > extraordinary world]

• Enchanted. Giselle is a cartoon princess who is sent to New York where she falls in love with a lawyer. [extraordinary protagonist > ordinary world]

• Wanted. Wesley is a loser office worker who gets drawn into the world of elite assassins. [ordinary protagonist > extraordinary world]

Accentuate these dichotomies when writing a logline and you’ll make it pop that much more.

How to write a logline step #6: avoid these key rookie mistakes. 

The biggest key rookie mistake we see many aspiring screenwriters make is:

Starting a screenplay without first making sure their concept is absolutely rocking beforehand.

All too often scripts are written without the initial idea behind it being first vetted by others and pulled apart by the writer. More often than not, the writer then ends up wasting months rewriting a script with a flawed concept that could’ve been improved in the logline stage.

If your logline doesn’t include all the elements from our logline template—a three-way triangle of conflict and doesn’t excite and intrigue those you tell it to—it may be worth spending some more time reworking it until it does.

Good loglines can also evolve slowly.

However, this is not set in stone. Good loglines can also come slowly—even after having already started on a script. Sometimes you may want to start writing without nailing the concept and that’s fine. Some of the best loglines have been known to evolve and reveal themselves over a series of drafts.

If you’d like help learning how to write a logline, or with a specific idea for a movie, check out our Concept Analysis service. Send over your logline and we’ll write up a page of notes on your idea’s core conflict and marketability.

How to write a logline: conclusion. 

When it comes to writing a logline you may have heard the phrase “concept is king.” It’s kind of a cliche, but that’s because there’s a lot of truth in it.

In Hollywood, you stand a much better chance of selling a spec screenplay with under-developed characters, but a great concept, than one with wonderful characters but an uninspiring concept.

That said, this post has been all about how to write a logline for a script that you want to sell in the industry. If you have an idea for a film about a sheepherder in Anatolia who’s trying to come terms with his past, it’s unlikely to spark the interest of a Hollywood exec.

When it comes to learning how to write a logline remember…

Not all movies can be put in a box.

Yes, it’s true that some movies that don’t seem to have much of a three-way triangle of conflict and yet have been successful and/or gained a cult following.

Films like Clerks, Hannah Takes the Stairs and Boyhood, as well as a multitude of foreign arthouse films, don’t appear to “play by the rules” or “be tied down by restrictive Hollywood conventions.”

In most cases, however, these movies were shot and independently produced by filmmakers doing things their own way—either as mavericks at the beginning of their careers or as established filmmakers with slightly bigger budgets but the reputation to do what the hell they want.

If you have a low-budget, slow-burn arthouse idea for a movie, rather than focusing on how to write a logline using the steps in this post, we recommend simply shooting it yourself and going the festival route.

Festivals love these kinds of movies in a way that’s yet to catch on in the industry. Write loglines for short films as well as features. Create, follow your vision and get your art out into the world. Whatever method you choose, we hope this post has answered your question of what is a logline and how to write good loglines.